Top 5 Social Apps in Poland: Q4 2023 Performance Review

In the fourth quarter of 2023, the top 5 social apps in Poland demonstrated varying trends in downloads, revenue, and active users. Here's a detailed look at their performance based on data from Sensor Tower.

TikTok TikTok saw a notable increase in weekly revenue, peaking at approximately $319K in mid-November. Downloads fluctuated, with a significant spike to 86K in the last week of December. Active users remained relatively stable, averaging around 7.3M throughout the quarter.

Facebook Facebook experienced a steady increase in weekly active users, reaching over 17.4M by the end of December. Revenue saw a peak of around $15K in early November, while downloads spiked to 81K in the final week of December.

Instagram Instagram's weekly revenue showed significant variation, peaking at $30K in mid-November. Downloads peaked at 68K in the last week of December. Active users hovered around 7.8M, showing slight fluctuations throughout the quarter.

Threads Threads had a late surge in downloads, peaking at 141K in mid-December. Active users saw a dramatic increase, reaching 285K by the end of the quarter.

NGL: ask me anything NGL: ask me anything displayed a steady increase in weekly revenue, peaking at around $7.5K in the last week of December. Downloads peaked at 17K in the same week. Active users showed consistent growth, reaching nearly 89K by the end of December.

For more detailed insights and data, visit Sensor Tower.